Product Marketing Manager
Description
About Fraud.net
Fraud.net is a leader in AI-powered enterprise risk management for financial services and digital commerce enterprises worldwide. The cloud-native service helps organizations prevent fraud, money laundering, and other financial crimes and automates customer onboarding and compliance workflows. Fraud.net enables businesses to make safer, smarter, and more profitable decisions.
Headquartered in New York, Fraud.net employs dedicated professionals with deep experience in financial services, digital commerce, data science, and advanced technology -- all driven by our mission to make every digital transaction safe.
Qualifications
- 5-7 years of product marketing and/or marketing experience in the B2B technology sector.
- Experience with risk management products is a plus.
- Strong ability to lead through collaboration, debate, and storytelling
- Fluency in discussing technical details and partnering directly with the Product Team
- Strong written and verbal communication skills delivered across digital mediums
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, clients, prospects, and third parties
- Thrives in a fast-paced world, appreciates tools, processes, and systems, and is biased toward taking action and communicating it in unique ways
Responsibilities
- Translating technical complexity into elegantly simple and compelling reasons to work with the Company
- Generate narratives driven by market insights, competitive analysis, and strategic product direction
- Research, articulate, market, and evangelize the company's powerful solution sets.
- Act as a key driver in the product planning process, refining existing collateral, developing new collateral, and partnering with marketing to launch and scale world-class products to the market
In This Role You Will Create and Manage
- Go-to-market: Work cross-functionally to build and execute the GTM strategy, including timelines, communications (internal + external), training, campaigns, and KPIs, ensuring the successful launch of new features and offerings (e.g., positioning, sales education, materials, and feedback)
- Messaging and Positioning: Develop product positioning and messaging that creates differentiation and underscores our brand narratives
- Sales enablement + Content: Work closely with product, sales, and marketing to develop sales enablement (e.g., client stories, webinars, datasheets, demo videos, pitch decks, solution guides, knowledge base articles, and more), supporting the commercialization process
- Competitor, Market & client Analysis: Work with cross-functional teams, thought leaders, and analysts and walk in the shoes of our clients and partners to gain a deep understanding of the competitive landscape to guide marketing, sales positioning, and product management
- Industry Influence: Actively engage the industry analyst community and trade bodies, educating them about Fraud.net’s products, services, and future roadmap, driving favorable positioning in analyst reports
Benefits:
- Health Insurance (including medical, dental, and vision coverage)
- Paid Time Off
- Paid Holidays
- Family and Medical Leave
- Commuter Benefits
Salary Range:
- The salary will be commensurate with your experience. In New York, the base salary range for this position is expected to be $90,000 - $130,000, in addition to an annual variable bonus based on performance and company equity.
- Significant opportunities for promotions with excellent performance.
Disclaimer:
The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.