An Interview with Cathy Ross
With the tumultuous economic state of a pandemic, it can seem impossible for businesses to adjust to the new norm. Working from home and an entirely digital format can be large challenges, as well as increased fraud that comes with exposed home networks. The New York News sat down with Cathy Ross, president and co-founder of Fraud.net, to discuss these adjustments. The interview also explores the virtues and drawbacks of blitz scaling and how to inspire a remote workforce.
With more than two decades of experience in the areas of cybersecurity, payments, and ecommerce, Cathy Ross has keen insight in the industry of digital expansion. Furthermore, she believes that COVID-19 was the wake-up call for companies around to begin a digital transformation.
The Digital Transition
In her own industry of fraud prevention, she says that AI will continue to play a critical role. “We’re now past the point where AI is helping catch fraudsters at the point of purchase”, said Ross. “We’re now able to identify fraud and fraudsters pre-crime, by identifying suspicious activity, and also identities that are almost certainly synthetic, as opposed to real people.” The presence of AI in all forms of digital business management will rise, Ross says.
Managing a Business in the new age
Ross says the the most difficult part of her job is tracking the work of a global, multi-national, multi-lingual team. She is often sifting through statuses on dozens, sometimes hundreds of different projects, making sure that we’re delivering on deadlines and keeping our clients delighted. “Asana is a must for us here at Fraud.net,” she says.
Ross does find pleasure in inspiring colleagues. She does this by sharing learnings from interactions with clients, identifying emerging market opportunities, and highlighting really creative or impressive projects that staff is working on. Her findings get staff fired up to achieve revolutionary breakthroughs in fraud analysis, detection, and prevention.
With a digital workplace, Ross remarks that “the tracking thing is kind of a necessary evil for me.”